Don Omar

Appears on

• Top 6 Reggaeton/Latin Trap Artists of All Time

  Currently #6 · score 0

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• Daddy Yankee

  Daddy Yankee's 2004 song "Gasolina" became one of the first reggaeton songs to achieve major international crossover success, introducing the genre to a significantly broader global audience beyond its original Puerto Rican and broader Caribbean Latino base. His combination of technical rapping ability, developed from Puerto Rico's underground hip-hop scene, with reggaeton's dembow rhythm foundation helped establish much of the genre's core stylistic template during its earliest period of mainstream international recognition. Daddy Yankee's 2017 collaboration "Despacito," featuring Luis Fonsi, became one of the best-selling singles in music history and the most-viewed YouTube video for an extended period, reflecting reggaeton and Latin pop's continued massive global commercial growth well beyond the genre's earlier 2004-era breakthrough. His combination of foundational early reggaeton stardom and his sustained relevance through "Despacito" more than a decade later has made Daddy Yankee one of the most historically significant and commercially enduring figures in the genre's development into a genuinely global musical phenomenon.

• Bad Bunny

  Bad Bunny became the most-streamed artist in the world on Spotify for multiple consecutive years, an unprecedented achievement for an artist recording almost entirely in Spanish, reflecting reggaeton and Latin trap's massive global commercial growth during the 2020s. His willingness to blend reggaeton and Latin trap with genre-crossing experimentation, incorporating everything from bossa nova to punk influences across his catalog, distinguished Bad Bunny from more genre-consistent reggaeton contemporaries. Bad Bunny's explicit gender-nonconforming fashion choices, including painted nails and skirts worn during public appearances and performances, made him a significant figure in broader conversations about masculinity and gender expression within Latin music's traditionally more rigid gender presentation norms. His combination of unprecedented global streaming dominance and his genuine genre-blending artistic ambition has made Bad Bunny the most commercially significant reggaeton and Latin trap artist of the genre's current global mainstream era.

• J Balvin

  J Balvin, from Medellín, Colombia, became one of the most commercially significant reggaeton artists to emerge from outside reggaeton's traditional Puerto Rican origins, helping establish Colombia as a major secondary hub for the genre's continued global growth. His 2019 collaborative album Oasis with Bad Bunny reflected the close collaborative relationships among reggaeton's biggest contemporary stars, and Balvin's numerous crossover collaborations with major English-language pop artists helped extend reggaeton's reach into mainstream American and European pop charts. Balvin's bright, colorful visual aesthetic and his genuine pop songwriting sensibility within reggaeton's rhythmic framework gave his music broader mainstream accessibility, and his commercial success helped demonstrate the genre's viability for artists from Latin American countries beyond Puerto Rico specifically. His combination of establishing Colombia as a significant reggaeton hub and his numerous high-profile international crossover collaborations has made Balvin one of the most commercially and geographically significant figures in reggaeton's global expansion beyond its Puerto Rican origins.

• Ozuna

  Ozuna became one of the most-streamed artists in the world during the mid-to-late 2010s, and his combination of reggaeton with more melodic, R&B-influenced Latin trap production helped establish him as one of the genre's most commercially dominant artists of that specific period. His 2017 debut album Odisea became one of the best-selling Latin albums of the decade, and Ozuna's rapid commercial ascent, achieved relatively quickly after his emergence from Puerto Rico's underground Latin trap scene, reflected the genre's continued massive streaming-driven global growth. Ozuna's melodic, singing-forward vocal delivery, distinguishing him somewhat from more purely rap-focused reggaeton contemporaries, gave his music broader crossover appeal into mainstream Latin pop audiences beyond reggaeton's traditional core listenership. His combination of rapid commercial breakthrough and his sustained streaming dominance during reggaeton's peak mid-2010s global growth period has made Ozuna one of the most commercially significant artists in the genre's modern streaming-era history.

• Karol G

  Karol G, from Medellín, Colombia, became one of the most commercially successful women in reggaeton and Latin trap, a genre historically dominated by male artists, and her 2023 album Mañana Será Bonito became the first entirely Spanish-language album by a woman to top the Billboard 200. Her combination of genuine vocal and rapping versatility across reggaeton, Latin trap, and Latin pop production styles has established Karol G as one of the genre's most commercially and critically significant female artists, breaking through in a scene where women have historically received less mainstream visibility than male stars. Karol G's willingness to address themes of female empowerment and romantic independence within reggaeton's traditionally more male-perspective-dominated lyrical content gave her music a distinctive feminist perspective within the broader genre. Her combination of record-setting commercial achievements as a woman in reggaeton and her sustained genre-crossing artistic versatility has made Karol G one of the most significant contemporary figures in establishing space for women's mainstream success within reggaeton and Latin trap.