Santa Monica, CA
200 Santa Monica Pier, Santa Monica, CA
Last updated
Santa Monica sits directly on the Pacific coast at the western edge of Los Angeles, and Santa Monica Pier, opened in 1909 and marking the official western terminus of Route 66, remains one of the most visited and photographed landmarks in all of Southern California, anchored by its small amusement park and iconic solar-powered Ferris wheel. The Third Street Promenade, a pedestrian-only outdoor shopping corridor spanning three blocks just inland from the beach, has functioned since its 1989 redesign as one of the most successful car-free retail districts in the country, drawing both tourists and locals to a concentration of shops, restaurants, and street performers unusual for a Southern California city built so heavily around car culture. Over the past two decades, Santa Monica became a significant hub for technology startups specifically clustered along the coast, a concentration substantial enough that the area earned the nickname "Silicon Beach," distinguishing it from the more traditional entertainment-industry employment that's long defined the broader LA economy. Served by the Metro E Line, which reopened direct rail service between downtown Los Angeles and the Santa Monica coast in 2016 after the original Pacific Electric "Red Car" line had been discontinued decades earlier, Santa Monica's combination of an iconic pier, a genuinely successful pedestrian shopping district, and a modern tech-industry cluster has made it one of the most visited and economically significant coastal suburbs in the entire Los Angeles area.
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