Skittles

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• Top 8 Halloween Candy of All Time

  Currently #7 · score 0

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• Reese's Peanut Butter Cups

  Reese's Peanut Butter Cups, invented by former Hershey dairy farmer H.B. Reese in 1928, combine milk chocolate and peanut butter into a format that has consistently ranked as America's most popular Halloween candy in nationwide surveys for years running. Reese founded his own candy company before it was eventually acquired by Hershey in 1963, a merger that combined Reese's peanut butter cup recipe with Hershey's vastly larger chocolate production and distribution infrastructure, allowing the product to scale into the mass-market phenomenon it became. The candy's individually wrapped, single-serving cup format made it particularly well suited to trick-or-treating specifically, offering a complete, easily distributed portion that distinguished it from candies requiring division or unwrapping of larger bars. Its combination of its consistently top-ranked consumer popularity and its practically ideal individually wrapped format has made Reese's Peanut Butter Cups widely regarded as the single most popular Halloween candy in America.

• Candy Corn

  Candy corn, first developed in the 1880s by candy maker George Renninger of the Wunderle Candy Company, became one of the most instantly recognizable and polarizing candies specifically associated with Halloween and autumn more broadly, despite bearing no actual corn ingredients. Its distinctive tri-color, kernel-shaped design, hand-poured in layers during its original production process, reflected a labor-intensive manufacturing technique that was genuinely novel for its era, part of a broader late-19th-century trend of candies shaped to resemble agricultural products for a largely rural American consumer base. The candy's reputation as one of America's most divisive treats, regularly topping both "most loved" and "most hated" Halloween candy surveys simultaneously, has become as much a part of its cultural identity as its actual flavor, generating recurring seasonal debate across social media each October. Its combination of its genuinely historic 1880s origin and its unmatched cultural status as Halloween's most argued-about candy has made candy corn one of the most singularly identifiable treats associated with the holiday.

• Snickers

  Snickers, introduced by Mars, Incorporated in 1930 and named after a favorite horse owned by the Mars family, became one of the best-selling candy bars in the world and a perennial top performer in Halloween candy popularity rankings for decades. Its combination of nougat, caramel, peanuts, and milk chocolate gave it a more substantial, meal-adjacent quality relative to simpler single-ingredient candies, a positioning Mars leaned into decades later with its long-running "You're not you when you're hungry" advertising campaign. The bar's fun-size format, specifically produced and marketed for Halloween distribution, became one of the most commonly cited "good candy house" treats among trick-or-treaters, reflecting the brand's deliberate seasonal packaging strategy built around the holiday specifically. Its combination of its sustained global sales dominance and its status as a consistently top-ranked Halloween treat has made Snickers one of the most commercially significant candy bars associated with the holiday.

• Kit Kat

  Kit Kat, originally developed by Rowntree's in England in 1935 and produced under license by Hershey for the American market since 1970, became one of the most recognizable wafer-based candy bars in the world, distinguished by its snappable, segmented bar format. Its "Have a break, have a Kit Kat" slogan, introduced by Rowntree's in the 1950s, became one of the most enduring advertising taglines in confectionery history, positioning the candy specifically around the ritual of breaking apart and sharing its individual segments. The bar's segmented, easily divisible structure made it a particularly popular choice for Halloween specifically, since a single full-size bar could be broken into smaller individual pieces for multiple trick-or-treaters, a practical advantage few competing candy bars could match. Its combination of its globally recognized snap-and-share format and its practical divisibility for Halloween distribution has made Kit Kat one of the most consistently popular candy bars associated with the holiday in America.

• M&M's

  M&M's, introduced by Mars, Incorporated in 1941 and named for company founders Forrest Mars Sr. and Bruce Murrie, became one of the best-selling candies in American history, distinguished by their hard candy shell designed originally to prevent the chocolate inside from melting. That shell technology, reportedly inspired by chocolate pellets Forrest Mars observed being used by soldiers during the Spanish Civil War to prevent melting in warm climates, gave M&M's a practical durability advantage that made them especially well suited to being distributed loose in bags for Halloween trick-or-treating. The brand's long-running series of animated spokescandies advertising campaigns, launched in 1954, became one of the most recognizable and long-lived mascot-driven marketing efforts in American advertising history, helping keep the brand culturally relevant across multiple generations of trick-or-treaters. Its combination of its practical melt-resistant shell design and its status as one of America's best-selling candies overall has made M&M's one of the most consistently popular Halloween treats distributed nationwide.